" Alain Ducasse is a truly modern Chef – he fulfils the roles of chef, company director, team leader, school principal, head of PR and chief spokesman, head of personnel, talent spotter, teacher and coach. "

He involves himself in every aspect of the business, from choosing interior designers, to recruiting staff, to launching his new restaurants in Monaco, Paris, New York, Moustiers-Sainte-Marie and even La Celle en Provence.

There is also the “Ducasse” label, seen at prestigious events in the Raffles Hotel in Singapore, at Margaux in the Bordeaux region, always in collaboration with the very best exponents in their field, to create products of the highest quality.